The Flash – hiii

A Blast From
The Past

CLIENT //

Warner Brothers

TIME //

3.5 Months

PLATFORMS //

Unity, Web3, Eluvio

ASSIGNMENT //

Warner Brothers challenged the team to create The Flash Web3 experience, capturing the film’s high-energy spectacle while infusing it with nostalgia. Taking inspiration from the special features of classic DVD and Blu-ray releases, the experience blended interactive storytelling with cinematic history. Elements from the original Batman films were carefully woven in, honoring their gothic-industrial aesthetic while ensuring a seamless fit within The Flash’s world. This balance of past and present created an experience that felt both nostalgic and fresh, capturing the spirit of both eras—all within a seamless Unity-based platform.

DELIVERABLES //

Premium NFT Packages, Interactive AR Experiences, Five Interactive Locations, Hidden Collectibles, Exclusive 2D Digital Cards, 3D Models, Blockchain Integration for secure ownership using Eluvio’s Content Fabric.

TOOLS //

Figma, Unity, Photoshop, Illustrator, Zbrush, Cinema3D

PARTNERS //

Contend, Open Tangerine, The Bridge, Eluvio

The Results

435

Limited Premium NFT Packages Sold: Generated $43,500 from exclusive high-value offerings.

1st

Web3 Movie Integration: Pioneered blockchain-powered movie experiences.

Award

Helped showcase Eluvio’s blockchain tech, contributing to its 'Best of Show' award at IBC 2023 for digital content innovation.

The Work

3D Unity
Environments

Our team partnered with Open Tangerine to bring The Flash Web3 experience to life, directing the creation of immersive 3D Unity environments. Through curated visuals and creative oversight, we ensured seamless web compatibility, allowing users to explore key film locations dynamically.

PROCESS //

Developing The Flash Web3 environments in Unity required a fusion of artistry and technical precision. Using only movie stills as a foundation, each space was reconstructed through detailed sketching, photo-collaging, and 3D interpretation. Every lighting choice, texture, and layout was carefully refined to preserve the film’s visual integrity while ensuring smooth real-time performance. To maintain creative consistency, original graphics were designed to integrate naturally into the world without conflicting with copyrighted elements. The result is a visually rich, interactive experience that captures the film’s energy while allowing users to explore its most iconic locations.

ROLE //

Ideation, environment concept development, blueprint creation, asset design, layout design, critique, and final refinement.

Workflow

The Batcave

The Interior //

A hidden fortress beneath Wayne Manor, the Batcave is a technological stronghold filled with high-tech equipment, dim atmospheric lighting, and rugged stone architecture. Echoing the moody industrial aesthetic of the 1980s Batman films, it retains the gothic industrial feel that made it iconic while serving as Batman’s base of operations.

Challenge //

Translating the Batcave's iconic presence into an interactive environment required meticulous attention to detail. Every detail, from the steel grates on the platform floor to the number of monitors on the Batcomputer, was carefully examined to ensure accuracy and authenticity.

Childhood Room

The Interior //

Filled with remnants of a simpler time, Barry’s childhood room is adorned with superhero posters, well-worn toys, and everyday clutter. Designed to feel intimate and lived-in, the space captures the innocence and nostalgia of his formative years.

Challenge //

Designing Barry's childhood room involved filling in visual gaps, from selecting posters for the walls to deciding what belonged on the shelves. Every choice needed to reflect Barry's early life authentically, creating a space that felt deeply personal and narratively rich.

Batwing Cockpit

The Interior //

Soaring through the sky, the Batwing is a striking fusion of aviation and crime-fighting technology. Inspired by its appearance in Batman Returns, this iteration maintains its sleek, angular frame and high-tech cockpit. Every detail was carefully recreated to capture its cinematic legacy while offering an engaging exploration experience.

Challenge //

Recreating the Batwing required balancing cinematic accuracy with real-time interactivity. Its complex aerodynamic shape, cockpit instrumentation, and reflective surfaces demanded precision to ensure it felt authentic while remaining functional in an interactive space.

The Apartment

The Interior //

A modest yet essential location, Barry's apartment was designed to reflect his daily life post-Flashpoint. The space balances personal artifacts, functional decor, and subtle superhero influences to create a grounded yet cinematic setting.

Challenge //

Designing Barry's apartment required infusing it with personality and subtle hints of his superhero identity. A key challenge was ensuring that every object—from furniture placement to small personal items—contributed to a lived-in, believable space while maintaining cinematic appeal.

UI and UX
For The Site

In collaboration with Angel Alfaro and Jason Dukes, The Flash Web3 experience was built for intuitive navigation, fluid engagement, and discovery. Blending cinematic energy with functional design, the UI and environments made users feel part of the story.

Process //

The goal? Pull users into The Flash’s world—not just as spectators, but as participants. Every interaction needed purpose. Movement had to feel fluid, intuitive, like slipping between timelines. UI elements weren’t just controls; they were part of the story—tactile, responsive, alive. Environments had to do more than look good; they had to mean something, grounding users in key moments, making them feel the stakes. High-impact areas—time rifts, pivotal locations, the pulse of Barry’s world—were the backbone, designed to create moments that stick long after the experience ends.

Role //

Creative direction, experience design, UI/UX design, art direction, prototyping & wireframing, cross-team collaboration, problem-solving.

User Experience

Description //

Big ideas start small. The Flash Web3 experience began with sketches, wireframes, and late-night debates—how to turn cinematic energy into a living, interactive world. Every detail was crafted to merge storytelling with seamless engagement, pulling fans deeper into the experience.

Challenge //

Designing in the dark. With The Flash unreleased, every decision was a mix of instinct and inference. Piecing together environments and UI from limited assets, we crafted an experience that felt cohesive—building a world from fragments while ensuring it stayed true to what audiences would eventually see.

User Interface

The Web3 interface for The Flash merges modern and retro influences, drawing from Barry Allen's smartwatch. It balances a sleek, tactile design with creative storytelling, creating an immersive gateway for users to explore The Flash’s universe with nostalgic and futuristic elements.

PROCESS //

Preliminary UI concepts were created for the pitch to establish the visual direction. After watching the film, Barry’s smartwatch interface stood out as a key inspiration. The interface was initially developed in Adobe Illustrator to craft foundational elements and later migrated to Figma for refinement and interactivity. This approach ensured a cohesive and functional design that aligned with the film's aesthetic.

ROLE //

UI, interface prototyping, visual direction, interaction design, asset creation, and refinement.

Wireframes

Description //

The wireframes for the user experience were developed in close collaboration with User Experience Director Jason Dukes. His guidance led to a seamless navigation structure and intuitive interface, ensuring every interaction felt engaging and aligned with the immersive vision of The Flash Web3 platform.

Challenge //

With The Flash still unreleased, wireframes had to shape interactions and layouts that felt organic to a world we hadn’t fully seen. The challenge wasn’t just structuring a UI—it was crafting a framework that enhanced storytelling, making every movement feel deliberate and purposeful.

Final Interface

Digital
Collectibles

The Flash Web3 experience gave fans something tangible in the digital space—artifacts that felt pulled straight from the film’s universe. From animated 2D art and intricately crafted 3D models to interactive unlockables, each piece wasn’t just a collectible; it was a fragment of the story, waiting to be explored.

PROCESS //

Creating The Flash digital collectibles meant distilling the film’s visual language into pieces fans could own. Sketches set the foundation, 2D assets were shaped in Photoshop and Illustrator, 3D models built in Zbrush and Cinema 4D, and motion layers crafted in After Effects—turning moments into tangible digital artifacts.

ROLE //

Creative direction, ideation and concepting, asset design, motion direction, 3D modeling editing, technical implementation, and experimental implementation

Workflow

DESCRIPTION //

The Flash digital collectibles bridged cinematic nostalgia with modern design. From the iconic Batmobile to Barry’s Flash suit, each piece combined striking visuals and motion to evoke the energy of the film, offering fans a tangible connection to key moments in the story.

CHALLENGE //

Recreating collectibles without full assets was like solving a puzzle with missing pieces. Each design relied on deep research, creative adaptation, and precise animation to ensure the visuals stayed faithful to the film’s universe while bringing new life to its most iconic elements.

Animated Cards

The animated digital collectibles drew inspiration from the iconic Batman card sets of the late 1980s, reimagining cinematic stills with dynamic motion. These collectibles combined nostalgia, honoring the originals while offering a fresh, engaging experience.

Starting with assets from Open Tangerine, ZBrush was used to sculpt finer details, enhancing depth and texture. Cinema 4D brought them to life with precise rendering and animation, while After Effects added the final polish—cinematic lighting, motion, and visual effects—to create a seamless, high-quality digital collectible.

Final Assets

DESCRIPTION //

The card collectibles celebrated The Flash’s world by showcasing iconic assets like Bat suits, the Batwing, and the Batmobile. Each card combined bold visuals with motion effects, framing cinematic history in a digital collectible format that felt dynamic, engaging, and timeless.

CHALLENGE //

Creating card collectibles required balancing cinematic fidelity with a compact digital canvas. Ensuring each card captured the essence of its subject—from the intricate Bat suit details to the Batmobile’s sleek design—while delivering fluid motion and framing that amplified its visual impact was a key challenge.

Animated
NFTS

The Flash digital collectibles turned key moments into something fans could hold onto. Built from the film’s DNA, each piece was crafted to feel authentic—animated 2D art, interactive designs, and 3D elements created in After Effects and Photoshop. More than collectibles, they were pieces of the story.

PROCESS //

Bringing The Flash NFTs to life started with selecting key imagery from the film. Assets were enhanced in Photoshop and Illustrator before being animated in After Effects, where motion, light effects, and framing gave each piece a cinematic feel. The final files were optimized for Web3, ensuring smooth playback and seamless integration.

ROLE //

Creative direction, asset selection, design, animation, motion refinement, lighting effects, special FX, review and guidance, quality control.

Key Challenges

Zero
Assets

Limited existing assets meant environments and UI had to be built from the ground up, requiring an intensive design and development process to achieve both authenticity and functionality.

Collab
Sync

Collaboration across multiple teams and stakeholders required constant alignment to ensure creative, legal, and technical needs were met.

Time
Limits

Strict deadlines demanded efficient workflows and quick decision-making to keep the project on track without compromising quality.

Takeway

Innovation isn’t just about technology—it’s about creating experiences that resonate. The Flash Web3 experience brought digital storytelling to a new audience, proving that nostalgia and technology can coexist to captivate modern audiences.

Creative
Credits

CREATIVE DIRECTOR// Angel Alfaro
UX DIRECTOR// Jason Dukes
SR. DESIGNER// Batu Aras

DEVELOPERS// Open Tangerine
3D ASSETS// Open Tangerine
PLATFORM SITE// Eluvio
MOTION// The Bridge